AxiaOrigin Radio
A podcast for business leaders motivated to make a positive difference to the world, brought to you by the co-founders of AxiaOrigin. We are ex-management consultants who turned our backs on the tired conventions of the industry to pursue truth: informing through data and analytics, and driven by our values, we collaborate with business leaders to support a more prosperous and resilient future.
AxiaOrigin Radio
Introducing the #impeachmenthearings pizzazz index...
•
AxiaOrigin
•
Season 1
•
Episode 6
Click here to listen to this podcast in conjunction with our social media analytics "Quantifying the 'pizzazz' of the #impeachmenthearings". Link for Spotify / iTunes users: https://public.flourish.studio/story/125414/
Last week, some corners of American media claimed that the impeachment hearings did not have the "pizzazz" necessary to capture the public's attention....So we tested whether this hypothesis is true or not. After all, it's what we do.
We analysed the public's response on social media vs ~30 of the the USA's top-rated reality TV and sports programmes. And we explore what this means for organisations and communities who want to make the most of unprompted online discussion to drive outcomes.